Square Mile
Case Study

At Searchable we consistently reach target goals for our clients. Here we illustrate an example campaign in the accounting niche.

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Campaign Brief

Square Mile is a trusted and experienced accounting firm with local offices in London and St Albans. They cater for accounting services to businesses across the United Kingdom, specialising in live accounting and board-level support to businesses. The client was looking to increase exposure through the Google Search Results, both through local and national level search terms.

Solution

Starting with a full audit of the Square Mile website, performance and structure (both in terms of ranking opportunities and user funnels), we outlined a content plan to build out the on-site targets that would ensure conversion. We analysed competitors and compared our strategies, taking on board what we felt would move the needle and following through on our own insights. This supported by link acquisition campaigns and technical came together to bring some really tangible results for client.

Disciplines Engaged

Marketing Strategy, Search Engine Optimisation, Website Optimisation, Copywriting Strategy, Google Local

Organic Results

Traffic

After 6 months Organic Traffic increased 18.44%. After 12 months by 470%. This represents a high amount of potential customers to site monthly.

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Conversions

After 6 months Organic enquiries increased 19.64%. After 12 months 41.85%. This represented a substantial increase in new client sign-ups each month.

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Keyword Ranking Results

Some highly competitive search terms that we moved the needle on.

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Get in touch

Feeling lost in the world of online marketing? Tired of being buried on page 10 of Google search results?

We’re here to drive more traffic to your website and attract new leads. Shoot us a message and let’s make it happen!

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More Results

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Singita achieved a 107.27%. increase in conversions during the course of their campaign. Read More.

For Allan Gray, a top investment firm, we reached 65% increase in Organic Traffic in a 12 month period. Read More.

Stor-Age, a real estate investment trust that owns, acquires, develops and manages self-storage assets across the United Kingdom & South Africa, achieved an 88.12% increase in Organic Traffic in the first year of the campaign. Read More.